MAY
26: It’s a fact - beautiful real estate agents can sell their homes for as much
as 2.3 percent higher and that could translate into hundreds of thousands of
baht for the seller. However, does beauty trump strong sales skills and sound
market knowledge?
Recent
research from Australia’s University of New South Wales discovered just how far
our behavioural biases reach in terms of buying. It examined the ‘standard
deviation increase’ in real estate agents’ physical attractiveness, finding
that for every step up the ladder of perceived beauty, the final selling price
of a property reliably increased.